New Product Development
Innovation meets expertise
bring your ideas to life
Our NPD Process
A Structured Approach to Product Innovation
Phase 1:
Briefing & Consultation
What Happens:
- Detailed briefing session to understand your vision
- Target audience and market positioning analysis
- Ingredient preference discussion
- (Natural, Organic, Vegan, etc.)
- Budget and timeline planning
Deliverables:
- Product concept brief
- Project timeline and cost estimate
Phase 2:
Concept Development
What Happens:
- Market and trend research specific to your concept
- Ingredient sourcing and supplier identification
- Multiple formulation approaches designed
- Packaging format recommendations
Deliverables:
- Detailed product concept document
- 2-3 formulation approaches
- Ingredient specifications
- Sensory profile description
Phase 3:
Formulation & Lab Work
What Happens:
- Laboratory formulation development
- Small batch trial productions
- Texture and consistency optimization
- Fragrance blending and color adjustment
- pH balancing and preservation testing
- Initial stability assessment
Deliverables:
- 3-5 sample variations for evaluation
- Technical data sheets for each sample
- Ingredient declarations (INCI lists)
- Application and usage guidelines
Phase 4:
Sample Testing & Refinement
What Happens:
- Your team evaluates samples
- User testing and feedback collection (if required)
- Formula refinement based on feedback
- Final adjustments to texture, fragrance, color
Deliverables:
- Refined sample based on your feedback
- Final ingredient list and percentages
Phase 5:
Scale-Up & Production Ready
What Happens:
- Pilot batch production
- Quality control parameters establishment
- Production standard operating procedures (SOPs)
- Supplier agreements finalized
Deliverables:
- Pilot batch for final approval
- Quality control specifications
Phase 6:
Launch Support
What Happens:
- First production batch manufacturing
- Quality monitoring and consistency checks
- Label review and compliance verification
- Marketing claims guidance
Deliverables:
- Production batch in agreed quantities
- Complete regulatory documentation
Why Choose Our NPD Services?
Innovation Meets Expertise
-
In-House R&D Laboratory
Our dedicated research and development team stays ahead of skincare trends, ingredient innovations, and consumer preferences to create formulations that truly perform. -
Advanced Testing Facilities
Complete stability testing, safety assessments, and efficacy evaluation to ensure your product meets the highest quality standards. -
Regulatory Compliance Support
Navigate complex regulatory requirements with our guidance on ingredient restrictions, labelling requirements, and safety documentation. -
Rapid Prototyping
Accelerated development timelines with iterative testing and refinement to get your product to market faster. -
Market-Driven Formulation
We combine scientific innovation with market insights to create products consumers actually want to buy.
Why Brands Trust Our NPD Services
150+ Products Developed
Successfully launched products across skincare, haircare, and body care categories
Faster Time to Market
Average 4-6 months from concept to production-ready formula
Cost-Effective Innovation
We optimize formulations for performance AND profitability
Ongoing
Support
We don't disappear after launch – continuous technical support available
Frequently Asked Questions
Absolutely. We sign NDAs before any detailed discussions about your concept.
We provide multiple iterations until you’re satisfied. Our packages include revision rounds.
Yes, we have established relationships with quality ingredient suppliers worldwide.
We can create similar formulations, but we focus on making yours better and unique.
MOQs vary by product complexity, typically starting from 500-1000 units for custom formulations.
Yes, we always produce a pilot batch for your final approval before scaling up.